Email Marketing Tips – 7 Ways for Improving Your Email Marketing

Email Marketing Tips

The success of your email marketing campaign is usually based on a group of complex factors.  However, several of these issues may be proactively been able to ensure an optimized response.  When growing your next email campaign, consider the following guidelines.

  1. Your listing.

    Certainly the most important aspects of any marketing via email campaign, your list are directly correlated for a success.  Are your names recent?  Have they opted for be marketed to?  Have they shown an interest in services or products similar for a town?  Make certain you are using a house list (names you collected on your individual) or have been purchases from a reputable broker.

  2. Your subject line.

    Getting a person to open your message is key any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups.  Measure the response to each email and employ the highest producing one as the control.  In follow-up emails, make an effort to beat the response rate of the control email.

  3. Your sender information.

    What information appears about the sender line of the email?  Will your prospects recognize it?  Do they would like to hear from you?  Often times, emails are deleted without ever being opened because of an indiscernible sender name.  Your sender name ought to be brief and easily understood.

  4. Track your results.

    Tracking enables you to determine who opened your message and clicked on a link or multiple links in your email.  By determining what worked and what didn’t, you are able to replicate success on your next email.  As described above, tracking is especially important when testing subject lines, embedded links, and other direct response vehicles.

  5. Make definite your unsubscribe method is in place and effective.

    The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that enables those receiving your email for you and email and indicate their want to opt-out from receiving further emails from you or your business.  If recipients don’t want to hear from you, it’s in your best interest to remove them from your list.

  6. Your images are properly referenced and you’ve used alt tags in all images.

    Improperly referencing your images may cause them to appear broken when you send your message – the dreaded red x. To insure the style is referenced correctly it should appear as, img src=”http://www.yourdomain.com….” instead of, img src=”/images/picture.jpg”. Alt tags are another significant part of the images. The new security measure on almost every email client today disables images automatically. Having alt tags in place allow your reader to identify the style and determine if it is safe to allow.

  7. Test, Test, Test!

    No appear your involvement with email marketing happens to be, it is vital that you follow the guidelines above for successful results.  In addition, the key is to test, test, and test! After each email campaign, measure your opens, click-through, and purchases.  Document the particular date, time, list, subject line, and content used to produce your results.  Refer back for documentation prior for a next campaign.

Email doesn’t have to be a complex form of marketing.  There are lots of best practices you can follow and several simple rules that ensure effectively delivery, open and conversion. By following the straightforward rules presented in this post, you’ll not just deliver and effective email campaign, you’ll locate a consistent method for generation revenue for your business.

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