How Do Personalization And Automation Go Hand In Hand?

When we talk about personalization, we see that it is, in fact, shaping the retail customer experience very successfully. It has proven itself in ways, more than one, like consumer engagement, increased revenue and loyalty to the brand. Retailers who are jumping on the tech-savvy bandwagon and aligning with robotic process automation vendors are upgrading the data received by the efforts to personalize goods, towards improving the customer experience all the more and what IoT does is, it improves and supports this strategy completely.

In the everyday consumer world, personalization has become the newest normal. Consumers sometimes don’t even realize it. From our shopping habits, to wearables to the data that a consumer produces, everything gives insights into the activities and behaviors of a consumer thereby constantly giving suggestions to purchase a product that has some kind of relevance or to perform some kind of action based on the personal activity data.

Data is the name of the game

A chronology is followed. IoT delivers the data and personalization gives a use for the same data. It’s a match made in heaven. A lot depends on connectivity and alignment as well. It is all about integrating efforts taking place in real-time and then slowly creating value from the same connection. It is also about taking out the data collected and packed by the IoT devices and slowly turning it into customer experience, keeping in mind that this closes the gap between a human sales associate and an algorithm, a problem that has always existed and has been at the root of any machine-generated algorithm.


Personalization is all about giving the customer only what they want. As the scale of personalization grows, we see it making an entry into the retail chain in many ways. We see it in smart mirrors, virtual dressing rooms and anything that senses what a loyal customer can bring to contribute to this experience and many more. These strategies and so many more like them, give retailers and people on the other end of the purchase, the potential to be able to deliver any and every kind of personalization that touches the heart of the customer to know what he or she really wants.

Let’s go by example. A store can use facial recognition in many ways, one can be to enhance the personalization. There’s a technology with the help of which, a customer opts for the services of the store. He can text a selfie to the store or upload it to a social media account, using a specific hashtag. Now the store has access to their name and will be able to identify their presence whenever they pass by the same store or any of its other branches or even access a mirror in the store. Their buying history will them become easily accessible by the staff on duty who can further suggest them items that they might want.

Personalization is going to go a long way in revamping stores and making customers feel like they matter. All this can be achieved with the help of robotic process automation companies in india who make sure of delivering all the promises they offer.

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